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>IronPlanet logo

  • HQ: Pleasanton,USA
  • MD: Gregory J. Owens
  • AoY Rating 3 out 5
  • Founded: 1999

About Iron Planet

is one of the world's leading auction houses for used heavy machinery and industrial equipment that operates exclusively online. IronPlanet was founded in 1999 and is head-quartered in Pleasanton, California. At present day the online auctioneer has operations in North America, Europe and Australia and wide audience of customers worldwide.

Satisfaction Based on an Unique Business Model

Gregory J. Owens IronPlanet's CEO
Gregory J. Owens IronPlanet's CEO

Through its distinctive business model the auctioneer promises their clients and customers a simple, hassle-free way to sell and buy used construction and agricultural equipment online. In order to sell used equipment in IronPlanet auction, the seller has to prepare it for sale, usually at its own location, and make it available for inspection. After the inspection, an experienced IronPlanet inspector publishes thorough inspection report on the website and markets it to targeted prospective buyers around the world. The interested parties can review reports and detailed description of the equipment and place Priority Bids during the weeks and on the day of the Iron Planet auction. After the auction, IronPlanet connects buyers with transportation and finance companies in order to facilitate the after sale process and conclude the deal. This process enables convenient, reliable and transparent auction approach that minimizes hassle and maximizes both buyer and seller satisfaction.

IronPlanet's HQ in Pleasanton, CA, USA
IronPlanet's HQ in Pleasanton, CA, USA

What makes the process of selling and buying used equipment on the platform truly trustworthy and reliable is IronPlanet's personal inspection of the equipment that ensures objective and detailed description of auctioning assets. The IronClad assurance symbol lets buyers know that one of company's inspectors conducted a visual inspection of key components, taken selected wear related measurements and when appropriate retrieved oil/fluid samples for lab analysis. The findings of the report are available free of charge for potential buyer to review before placing the bids. Their auction results can be found online very easily with some reviews as well.

External integration and expansion

IronPlanet auctions international integration and focus on wide spectrum of industries determine wide audience of auctioneer's buyers and sellers. Most of Iron Planet's customers include original equipment manufacturers, re-marketing and finance organisations,  construction and contracting companies, equipment rental companies, farming and mining companies, and equipment dealers. 

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