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JAGUAR

The British brand, Jaguar is a renowned multinational car manufacturer, and owned by Tata Motors since 2008

Jaguar: Company Background

Jaguar Cars is a premium brand of Jaguar Land Rover, which is a U.K. multinational car manufacturer. The headquarter is located in Whitley, Coventry, England and now, owned by Tata Motors since 2008.

The company was established initially as the Swallow Sidecar Company in 1922. They started manufacturing motorcycle sidecars at beginning, and later switched to produce passenger cars. It has changed name to Jaguar after World War II to avoid the unfavorable connotations of the SS initials.

Jaguar merged with Leyland Motor Corporation in 1968 and became British Leyland, but in 1984, it de-merged and was listed on the London Stock Exchange until Ford acquired it in 1990. The company has manufactured cars for the British prime Minister, and most recent delivery was an XJ model in 2010. Jaguar also holds royal warrants from queen Elizabeth II and Prince Charles. In 2013, Jaguar Land Rover announced plans to open a 100 million GBP R & D center in the University of Warwick, Coventry to invest new vehicle technologies.

The company is continuing the tradition and has launched new F-Type sports cars recently. This two-seater sports car will succeed the performance that began with the C, D and E-type. The F-type is undoubtedly an icon, and considered as the most beautiful car in the world.

Beauty, style and performance can be seen across all models of the brand. All are agile, powerful, sleek, confident and unique. The company plays a vital role in the global and British economies, as it has created thousands of jobs in automotive industry worldwide and in Britain. Visionary entrepreneurs have driven Jaguar since inception.

Jaguar Product portfolio

Jaguar Product portfolio includes all models it has produced so far:

  • XF Models
  • XJ Models
  • XK Models
  • XE Models
  • F-Type Models
  • R-Performance
  • Concept Cars
  • Accolades